Safety starts with confidence

My Why

I have dedicated my career to making communities safer, which initially took shape in my work in Emergency Medical Services (EMS) as a first responder, opening my eyes to the broader need for safety skills. Too often, people would be standing idly by at a scene when they could have been engaging to save a life. Fueled by this, I began teaching life saving skills to educators, and from there became a safety consultant, helping schools build skills and systems for peace of mind.

My life experiences – complex identity, trauma, and instability – ultimately shaped my safety philosophy – safety through confidence, connection, and communication – and have allowed me to uniquely see, understand, and relate to many different perspectives and people. 

Today, I lead Joffe Emergency Services, a company wholly dedicated to – and leader in – school safety programming, event safety, and emergency preparedness, and over the past decade our team has worked with thousands of schools across the country to provide training, consultation, and support. I also co-founded SwimGuard and successfully launched Get CPR Done. I strive to make the world safer in every way possible, including speaking about my learnings, business, and experience. 

I studied paramedicine at UCLA and earned my Master’s in Technology, Business and Integrated Design from the University of Southern California (USC). I stay sane by running marathons, and enjoy reading, horseback riding, and aviation. In 2021, I became a licensed pilot. My book, All Clear: Lessons from a Decade Managing School Crises, distills what that decade taught me about keeping communities safe.